A Swedish Whisky is born

A unique collection of four early bottlings from BOX Distillery in Ådalen, Sweden. The Pioneer is BOX Distillery´s first young whisky release, followed by the Challenger. The assignment included a re-design of the visual identity and a new packaging concept. The design drew inspiration from the northern Scandinavian location; genuine knowledge, quality at all levels and attention to detail whilst still maintaining the feel of the young rebel on the shelf that the EDC-represents.