Shaping the way we live

We developed the brand positioning for Skanska – “The knowledge and foresight to shape the way we live". Visually we translated it into the design concept “Shaping” and an image style that is optimistic, confident, clear and bright. A core feature of every image is the presence of clear direction, angles and shapes. Combined with natural and vibrant colours tones and high quality craftmanship the images tells the story of how Skanska shapes the way we live.