K-Menu

For Finnish Kesko we created the private label K-Menu - Visual identity and packaging design. To strongly connect to and strengthen the mother brand Kesko we let the K be the hero element. The strong visual expression creates a confident shelf impact, yet with a simple and humble look that signals value for money and every day use. The clear design system and photo manner allows effective implementation on a wide product range. The brand was launched in 2014 and has since then expanded to cover hundreds of products.