Shaping the way we live

Skanska is a global player in construction and society at large, founded in Sweden over 135 years ago and now an iconic brand all over the world.
 We developed the new brand positioning "The knowledge and foresight to shape the way we live" reflecting also Skanska's values and understanding that every decision impacts. And from that we created the design concept "Shaping": Focusing on construction, shapes, precision, innovation and distinct architectural references, In a traditional category. It tells the story of how Skanska shapes the way we live.