Skincare heroes with bold personalities

Product concept needed a strong identifying packaging design that grabbed attention and communicated the sense of energy and efficiency that the products deliver. An organic and energetic pattern was developed and combined with strong colour identity created a clear range identity while allowing for each individual product to stand on their own.

In the launch campaign we wanted to highlight each products benefits and created unique visual worlds for each one to live in. The result is a colourful, energetic campaign that was as powerful and effective as Booster products.