Smoooth Rebranding

Klarna is one of Europe’s leading companies for online payments. Now they’re launching a new campaign based on the strategy of positioning Klarna’s payment solutions as ”smoooth”. In three commercials Klarna dramatizes this feeling of smooothness.

The Klarna logotype was made to be trustworthy, competent and slick at the same time. Clear, simple to understand, and with the smooothness of a perfect circle.